Comparing Ad Formats and Objectives Across Five Platforms Before You Spend

Piskes Ads now ships a full catalog of ad campaign types spanning five platforms — Google, Meta, X, TikTok, and Telegram — built as a planning reference for anyone deciding where to put ad budget before committing to a platform.

What's in it

32 campaign types are cataloged, each tagged with its platform, its objective, who it's typically best for, its pricing model, and a typical cost range — Google Search campaigns for high-intent traffic on a CPC model, Meta Catalog Sales for e-commerce on CPC/CPA, TikTok Reach campaigns on CPM for broad awareness, and so on across all five platforms. Every entry falls into one of four stages — awareness, consideration, conversion, or engagement — so you can browse by where in the funnel you're actually trying to move someone, not just by platform.

Read it as a map, not a menu

Grouped this way, patterns become visible that aren't obvious platform by platform: awareness-stage options cluster around CPM pricing regardless of platform, while conversion-stage campaigns lean CPA or CPC almost everywhere. That's useful before you've picked a platform at all — it tells you what kind of spend commitment a given objective typically requires, independent of where you end up running it.

What this is, and isn't

This catalog is a planning tool. Piskes Ads does not yet connect to any ad platform's API — there's no live campaign creation, spend tracking, or sync behind "Create Campaign" today, and the catalog says so directly in the product. Use it to plan and compare before you spend; execution still happens on each platform's own ad manager for now.

Browse the full catalog under All Campaigns in Piskes Ads.